School of Business
School of Business

Business Administration - Finance Option, Human Resources Management Option, Marketing Option, Marketing Management Option And Project Management Option (Online Bachelor's Program): Bachelor of Science
(Tennessee residents will receive a Bachelor of Applied Science Degree.)
Indianapolis, IN Campus

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School of Business

Breckinridge School of Nursing and Health Sciences

Course Descriptions

BU111 Accounting I | 4 credit hours

This course addresses fundamental concepts of accounting and lays a foundation for all other financial accounting courses. Focus is on the principles of accounting, accounting cycles, procedures, concepts and methods. Prerequisite: TB184 Problem Solving or equivalent

BU112 Accounting II | 4 credit hours

This course builds on the Accounting I course by integrating financial statements and the related accounting assumptions and principles. Emphasis is on uses and purposes of various accounting and financial statements and an overview of automated and accounting information systems. Prerequisite: BU111 Accounting I

BU121 Introduction to Business In a Global Society | 4 credit hours

This foundational course presents an overview of the functions of business in a contemporary global, information and technical environment.

BU131 Business and Information Systems | 4 credit hours

This course integrates fundamentals of information systems and technology with aspects of business operation and management. The importance of information systems and its relationship to business operations from an end-user perspective is also addressed in this course. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

BU151 Principles of Supervision | 4 credit hours

This course addresses the skills used by first-line supervisors in the workplace, including critical thinking skills as they apply to the supervisor''s role in solving problems, conflict resolution and motivation of individuals and groups. Prerequisite: BU121 Introduction to Business in a Global Society

BU213 Financial Accounting Reporting and Analysis | 4 credit hours

This course focuses on financial statement analysis and offers an overview of the tools of financial analysis by studying financial statement reporting and analysis from a liquidity, solvency and profitability perspective in relation to performance measurement. Prerequisite: BU112 Accounting II

BU222 Business Law and Regulation | 4 credit hours

This course offers a basic foundation in business law and regulation in a variety of areas, including bankruptcy, employment, consumer and contract law. Instruction on ethics, social responsibility and technology is integrated throughout the course. Prerequisite: GE217 Composition II or equivalent

BU241 Principles of Marketing | 4 credit hours

Focused on customer relationships, this course introduces the student to basic principles and practices of marketing. Students explore some of the challenges faced in developing and adapting the marketing plan to the changing global environment. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

BU242 Consumer Behavior | 4 credit hours

This course builds on the concepts presented in Principles of Marketing. Emphasis is on consumer behavior, motivation, decision-making processes and the impact of cultural differences on consumer decisions. Prerequisite: BU241 Principles of Marketing

BU271 Principles of Professional Communication | 4 credit hours

This course lays a foundation for business communication in a wide variety of venues. Areas of instruction include electronic and hard-copy communication media, multicultural communication, and communicating with internal and external customers. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

BU272 Professional Presentation | 4 credit hours

This course emphasizes skills necessary to conduct different types of successful professional presentations. Focus is on audience analysis, developing effective visual aids and presentation teams. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

BU343 Marketing Research | 4 credit hours

Building on the skills taught in previous courses (Research Methods, Statistics, and Principles of Marketing), Market Research emphasizes the problem solving and critical thinking skills used to plan, implement and evaluate the results of a market research project data. Prerequisites: EG381 Statistics or equivalent, BU242 Consumer Behavior

BU344 Marketing and the Internet | 4 credit hours

This course focuses on how to leverage technology to reach global markets. Emphasis is on developing and managing a marketing strategy in the digital/Internet global environment. Prerequisites: BU242 Consumer Behavior, EG371 Research Methods or equivalent

BU346 Principles of Retailing | 4 credit hours

In this course, the student is introduced to the world of retailing. This course examines the dynamic aspect of the retailing industry and discusses the importance of strategic and tactical developments. Prerequisite: BU241 Principles of Marketing

BU347 Sales Management | 4 credit hours

This course examines concepts in sales force management, including activities such as the hiring and training of salespeople, the assignment of sales territories, motivation and rewards as well as performance evaluation. Prerequisite: BU346 Principles of Retailing

BU348 Promotion and Advertising | 4 credit hours

This course introduces students to the strategies and tactics associated with mass-media marketing communication. This course examines concepts of advertisement, sales promotions, public relations and direct marketing. Prerequisite: BU346 Principles of Retailing

BU349 Services Marketing | 4 credit hours

This course introduces students to the unique adjustments necessary in marketing service products versus goods products. This course provides a foundation for understanding how these two facets of marketing differ in concept and in strategy, and re-evaluates traditional marketing concepts in a services context. Prerequisite: BU348 Promotion and Advertising

BU352 Principles of Management | 4 credit hours

This course addresses four key management functions: planning, organizing, leading and controlling. Students will be required to practice problem solving and critical thinking skills as they explore contemporary issues through the use of the Internet and the ITT Tech Virtual Library. Prerequisite: GE217 Composition II or equivalent

BU362 Financial Capital and Markets | 4 credit hours

This course offers an overview of financial products, systems and institutions. Emphasis is on commercial banking and monetary operations, from investment to venture capital, and the role of the Federal Reserve. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

BU444 International Marketing | 4 credit hours

This course introduces students to the environment of international marketing and the strategies and tactics associated with global markets. The course also focuses on the challenges inherent in operating in disparate cultures and trans-national markets. All of the strategies and tactics found in marketing are re-considered in this new context. Prerequisite: BU473 Management of Corporate and Virtual Teams

BU445 Integrated Marketing Communication | 4 credit hours

This course presents an integrated marketing communications (IMC) approach emphasizing advertising. Students are required to build an IMC comprehensive project that encompasses principles and skills covered in the prerequisite marketing courses. Prerequisites: BU343 Marketing Research, BU344 Marketing and the Internet

BU454 Small Business and Franchise Management | 4 credit hours

This course focuses on launching, operating and growing a small business or franchise. Principles and techniques taught in earlier courses will be applied to the small business environment. Prerequisites: BU151 Principles of Supervision, BU272 Professional Presentation, BU352 Principles of Management

BU455 Business Policy and Strategy | 4 credit hours

This course focuses on how to develop, implement and manage a strategic plan while managing change, technology and fostering innovation in a global environment. Students are required to use the concepts and techniques presented in previous courses to develop a business strategy and related policies. Prerequisites: BU222 Business Law and Regulation, BU352 Principles of Management, BU362 Financial Capital and Markets, EC312 Project Management Techniques

BU459 Strategic Management Project | 4 credit hours

This course requires the student to apply concepts, principles and techniques presented throughout the program by completing a detailed project or participating in a comprehensive simulation. Prerequisites: All required core courses except BU425 Global Issues in Business and Economics or BU455 Business Policy and Strategy or BU464 Global Finance and Accounting

BU473 Management of Corporate and Virtual Teams | 4 credit hours

This course presents skills used to effectively and efficiently manage teams in a business setting. Emphasis is on managing both internal and external teams, empowering team members and cooperation versus competition. Prerequisites: BU352 Principles of Management, GE347 Group Dynamics or equivalent

EC311 Introduction to Project Management | 4 credit hours

This course is an introduction to the discipline of project management. Topics include an overview of its evolution, its various processes and principles, tools and techniques and project life cycle. Students will also be introduced to a project management software. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

GE273 Microeconomics | A 4 credit hour Social Science course

This course introduces the economic way of thinking as it provides the basic principles of microeconomics. It is the study of choices made by households, firms, and government and how these choices impact the market economy. Prerequisites: GE117 Composition I or equivalent, GE127 College Mathematics I or equivalent

GE274 Macroeconomics | A 4 credit hour Social Science course

Building on the concepts of microeconomics, this course is the study of aggregate economic activity. Students will apply the basic principles to measures of economic performance and to explain economic phenomena such as unemployment, inflation and economic growth. Prerequisite: GE273 Microeconomics or equivalent

PM332 Project Management Techniques | 4 credit hours

This course builds on Introduction to Project Management by introducing software that will be used throughout the program. Using a step-by-step approach, students are introduced to the skills and techniques used to initiate, plan, schedule, execute, monitor and close a project. Prerequisite: EC311 Introduction to Project Management or equivalent

TB139A Strategies for Learning in a Technical Environment | 4 credit hours

The course reviews characteristics and trends of the global information society and including basic information processing, Internet research, other skills used by the technical professional and techniques that can be used for independent technical learning.

TB141 Introduction to Productivity Software | 4 credit hours

The course covers the fundamentals of productivity software. Emphasis is placed on word processing, spreadsheets, file management, and presentations as well as integration of productivity software.

TB150 Computing and Productivity Software | 4 credit hours

The course covers the fundamentals of computing and the use of computers in communications and networks. Emphasis is placed on the use of computer technology, Internet and the World Wide Web in enterprise computing and working environments. The course will also focus on using productivity software and hands-on applications to problem solving in business and other working environments.

TB332 Professional Procedures and Portfolio Development | 4 credit hours

Students are required to plan and compile their projects in the form of a portfolio. Instruction on interviewing procedures and writing business communications is also included in this course. Prerequisite: Students must have completed 72 quarter credit hours prior to taking this course

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Meet a Graduate

Tiffany Edwards
Business Administration
Bachelor of Science

Graduated 2009
Fort Wayne, IN

Meet Tiffany


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